After seeing the photos of Paltrow taken for the August Vogue article, I wondered if perhaps they were taken in her home, in her kitchen? The author alludes to the photos being taken on a "vast set," so I figured it was some other highly-stylized kitchen.
However, a few months back, The Happy Home blog did a little design sleuthing, and found images of what she felt were most certainly Gwyneth's Tribeca loft on designers Roman and Williams' website. Gwyneth hired the duo - former set designers known for their ability to translate a client's persona into an interior space - for her part-time, NYC residence. The images on the list of R&W's projects were not credited as the work done for Paltrow, but now, having seen the Vogue spread, I too, feel certain they are of her loft.
So, my question to you is this: If Roman and Williams have a reputation for realizing a client's being through design, what does Gwyneth's home say about her?